ŠKODA is an automotive brand that has cycling in its DNA, much so that the first Škoda vehicle was actually a bicycle. Today, it is behind an important online magazine for cyclists (welovecycling.com) and it has been the main sponsor of Tour de France for many years.
To celebrate all cyclists and ŠKODA's love for the 2 wheels, we created this campaign. It is based on the insight that cycling is such a bonding sport, that it actually makes all cyclists part of one, enormous, passionate and beautifully diverse family.
SOCIAL MEDIA
CYCLISTS’ RACE GUIDE
