A new ŠKODA Octavia model was about to debut and Optimist Prague was developing the film and concept for the campaign. But before all that could come to life, we had to come up with an unboxing film to reveal the car. So we thought that, instead of going with the typical “car porn” approach, how about we come up with a prequel for the campaign film? A little teaser that could introduce the characters and their personalities? And that’s exactly what we did: 

Script: Aleš Polcar